BUSINESS DESIGN

  • Factfulness is recognising when we get negative news, and remembering that information about bad events is much more likely to reach us. When things are getting better we often don’t hear about them. This gives us a systematically too-negative impression of the world around us, which is very stressful – Hans Rosling
  • 'We want to position ourselves as the market leader' say several million executives each year. They cannot do that. They cannot position themselves as the leader for one simple reason. No company can position itself as anything - Harry Beckwith